Serviced apartments: “We believe we can address the global serviced apartments market through our platform, which we value at $48 billion”.When it comes to long-term stays, Airbnb sees two main markets that it wants to tap into: $3.4 Trillion Total Addressable Market (TAM) (More on Airbnb’s foray into the real estate market in our Airbnb Multi-Family Home Sharing Redux article). As documented in our article about the company’s 2021 foray into the multi-family housing market, Airbnb had launched programs with Niido and Pillow that did not end so well, created an “Airbnb-friendly buildings” program which was put on the back burner in March 2020 when the company’s refocused on its core missions, and even counts Samara. It is not the first time Airbnb has tried to go after the housing and real market. A sizeable number of startups have ditched their office lease, moved to remote working, and rent a large apartment on Airbnb to host in-person week-long meetings, such as design sprints and company get-togethers.
According to a study by Kruze consulting, Airbnb-related expenses have shot up at startups, since 2020. Other data point out to businesses booking places for their employees on Airbnb again, not just for business travel but also as temporary get-together accommodations for teams. After all, in its IPO documents, the company said it could “address 10% of the global real estate rental market, or $162 billion, with long-term stays on (their) platform.” New corporate partnerships, such as the launch of multifamily home-sharing solution Migo in partnership with real-estate software company RealPage, illustrate A irbnb’s persistent appetite to capture a slice of the housing market.
0 kommentar(er)
